Komunikasi Dakwah Digital pada Akun TikTok Sayyidul Barqi di Tengah Pembatasan Akses Media Sosial

Abstract

This study aims to analyze digital da’wah communication on the TikTok account of Sayyidul Barqi amid restrictions on adolescents’ access to social media. The research employs a descriptive qualitative method with a content analysis approach. Data were collected through observation and documentation of da’wah content uploaded to the TikTok account of Sayyidul Barqi during the period of April–May 2026. The findings reveal that digital da’wah communication on the account is delivered through short videos using simple, communicative, and easily understandable language for adolescents. The da’wah content covers topics such as morality (akhlaq), teenage romantic relationships, worship, self-motivation, and the reinforcement of Islamic values. The use of visual elements, text, background music, and a casual communication style serves as a digital da’wah strategy that effectively attracts young audiences on social media. Despite restrictions on adolescents’ access to social media, the TikTok account of Sayyidul Barqi remains capable of delivering da’wah messages effectively and relevantly. This study demonstrates that TikTok can be utilized as an effective medium for digital da’wah among adolescents through persuasive communication approaches that align with the characteristics of digital media.