Strengthening the Halal Tourism Ecosystem in Indonesia: A Systematic Literature Review

Abstract

Halal tourism has emerged as a strategic sector in global economic development, particularly in countries with significant Muslim populations, such as Indonesia. This study aims to identify strategies for strengthening the halal tourism ecosystem in Indonesia, analyze key success factors and primary barriers, and formulate evidence-based recommendations. A systematic literature review (SLR) was employed, analyzing scholarly articles from reputable databases published within the last five years. The findings indicate that strengthening the halal tourism ecosystem requires multi-stakeholder synergy, robust regulatory frameworks, digital-based service innovations, and enhanced infrastructure and human resource development. Major barriers include limited halal facilities, low awareness among industry players, and insufficient promotion. Strategic recommendations encompass accelerating halal certification, providing business incentives, and fostering cross-sectoral collaboration. These findings are expected to serve as a reference for policymakers and industry stakeholders in enhancing the global competitiveness of Indonesia’s halal tourism sector.